Verizon Q3 Preview: Postpaid Adds, Churn In Focus As Rivals Step Up Promotional Activity

The U.S. wireless market has been contending with increasing saturation and that competition likely mounted during Q3, with the increasing promotional activity surrounding the launch of Apple's new iPhone 6S, as well as growing signs of subscriber stabilization at Sprint , which had been a source of new subscribers for larger carriers in the past. While Verizon has largely held its ground in recent quarters by focusing on network performance and high quality customer adds, it was recently forced...